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Web 2.0 refers to the second generation of web development and web design sometimes viewed as a new version of the internet.  It has helped to create many things like blogs, wikis, video sharing and social networking sites.  The term was brought up at the 2004  O’Reilly Web 2.0 conference.  Web 2.0 is the network as platform spanning all connected devices.  Web 2.0 websites allow users to do more than just retrieve information, also allows users to run software-applications entirely through a browser. The term suggests a new version of the Web, it does not refer to an update to anything technical, but rather a change in the way software developers  utilize the Web.   Web 2.0 is not very well defined. It’s more a term that describes the latest revolution of Internet interfaces, including design and user interaction.  A lot of content control is given to users in Web 2.0 applications, such as with YouTube, FaceBook and MySpace.  Design in Web 2.0 is cleaner and leaner, as a general rule, such as with most popular blogs.  The concept of “Web 2.0” began with a conference brainstorming session between O’Reilly and MediaLive International.  Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity.  It also bring openness of data and services, to contrast with closed data that still exist today.  One of the most highly touted features of the Web 2.0  is the rise of blogging.


Interactive media is any from of media that allows active interaction.  It can be any kind of media weather it be a web banner, video, picture, video game but is are just limited to just digital media.  In interactive media there has to be a two way communication established.  The media and the user some how have to talk to each, they have to communicate what they are doing to each other.  Most people these days think interactive media as just like an advisement, game or something around those lines.  Interactive Media almost has unlimited possible for the future wither more into the touch screen or maybe just by looking into it.  As all media relies on communication to do what ever it wants get your attention or give you important news information.  Strangely enough board games and pop-up books can me interactive media they both set up communication with the users. A DVD menu, on the other hand, allows the user the ability to alter the state of the video via a system of user inputs.  Interactive Media is a vague term by which to categorize content by definition, almost any digital content is interactive media. Thus, interactive media can also be discussed in terms of an interactive experience, and what causes a user to have a satisfying interactive experience. A simple web page is interactive media, but lacks the other connotations of interactive media.  Users are satisfied with interactive experiences which utilize multiple media types (animation, sounds, imagery, and video) at the same time without overwhelming the user with any or all of the content types.